Joy Gendusa, PostcardMania.com
Posted on October 3, 2011
I’m willing to bet you have habits today that are the direct result of your mother drilling them into you. Every mom has a few pet peeves that it becomes habit to avoid. For example, I’m sure my kids will NEVER leave their shoes in any kitchen ever again. That’s mine…
The point here is that good habits can be built, even if they don’t come naturally.
Good marketing discipline is no different.
If you want to succeed with your marketing, there are two simple truths you must drill into your brain. In this instance, you can consider me your “marketing mother.” So listen up…
1. Outflow = Inflow
There is a direct correlation between the amount of promotion you send out and the amount of calls you get in. Obviously, other factors matter: If you’re a B2B business and you send all your promo to individual consumers, it won’t matter how much of it you send – nothing will happen. However, assuming you avoid a huge mistake like that, this truth applies. The more you promote, the more business you’ll get. Test it and see. Quantity rules over quality in this particular acumen. Sure, you want to constantly improve the quality, but keep the outflow of communication quantity going up to keep the revenue going up.
2. Consistency Breeds Results
One-time mailings work sometimes. Other times, they barely work at all. There’s no predictability. However, a consistent mailing program produces more customers for your business on a regular basis. I’ve seen it work for thousands of small businesses, in hundreds of different industries.
Consistent mailings are how you get prospects to respond. It’s the same principle I use to get my children to pick up their shoes — repetition. And it just flat-out works. Researchers say it takes an average of seven “marketing impressions” for a prospect to respond to your message. So don’t give up!
Listen to your mother. Be consistent. Get more customers.
Any consistency success stories out there?