National
Business Association
In Partnership with the Self-Employed.
www.nationalbusiness.org
Welcome
to the "Biz Corner", the NBA's weekly E-newsletter.
July
10, 2008
1. How Companies Are Destroying Their Talent
2. Branding - Make Your Business Unforgettable
3. National Taxpayer Advocate
Report to Congress
4. NBA Benefit Provider - VIDITalk
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1. How Companies
Are Destroying Their Talent
by Steven Vannoy And Craig
Ross
http://www.stomptheelephant.com/
©
2008
It happens all the time: Someone gets hired. They're
excited. They
prepare to do their best, to give their best because
they, like you,
want to be great. And then the tragedy begins. With shocking
efficiency the company shouts, "That's not how we do it here!" And
like a dog trained by a slapped nose the new hire acquiesces and
begins
to act like everyone else.
See if your company falls
into this talent trap:
http://www.nationalbusiness.org/NBAWEB/Newsletter2008/2532.htm
2. Branding - Make Your Business Unforgettable
By
Bonita L Richter
http://www.Profit-Strategies.biz
©
2008
The branding of your business identity will increase
public awareness of
your company. By being "brand aware", you will
provide a higher level of
consistency and continuity in your advertising and
marketing materials,
and you will become more memorable in prospective clients'
minds.
Set yourself apart from the crowd by creating
brand awareness:
http://www.nationalbusiness.org/NBAWEB/Newsletter2008/2533.htm
*** Washington Watch ***
3.
National Taxpayer Advocate Report to Congress
National
Taxpayer Advocate Nina E. Olson today delivered a report to
Congress that
identifies the priority issues the Office of the Taxpayer
Advocate will address
in the coming fiscal year. Among the key areas
of focus will be improving
IRS procedures to protect victims of
tax-related identity theft and expanding
outreach and education to
individuals who have lost their homes to foreclosure
concerning the
cancellation of debt tax consequences they face.
Learn
how the Taxpayer Advocate Service is working on your behalf:
http://www.nationalbusiness.org/NBAWEB/Newsletter2008/2534.htm
*** Use Video To Grow Your Business ***
4.
NBA Benefit Provider - VIDITalk
Video is a powerful
selling tool and now there is an easy to use way to
leverage it to grow your
business. VIDITalk enables you to instantly
create and deliver personalized
streaming video to computers and
mobile devices via email, or post to your
website, blog, or online
presentation.
Click
here for more information about this NBA Benefit Provider:
http://www.nationalbusiness.org/nbaweb/Member_Benefits/B106.htm
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