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Partnership with the Self-Employed.
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Welcome
to the "Biz Corner", the NBA's weekly E-newsletter.
July
30, 2009
1. Ten Questions Every Leader Ought to Be Asking
2. Marketing's First Commandment: Know Thy Customer
3. USPTO Closer to Full
Electronic Patent Application Processing
4. NBA Benefit Provider - E-chx
Inc. Payroll
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1.
Ten Questions Every Leader Ought to Be Asking
Copyright
(c) 2009 Lisa Haneberg
Management Performance
http://www.managementperformance.com/
We
are at our best when we catalyze progress - when we create
environments that
help people, teams and processes do great work
together. I invite all leaders
- at all levels in the organization - to
embrace the opportunity to be great
like you never knew you could
be or was possible.
Here
are ten questions to ask yourself and get your juices flowing:
http://www.nationalbusiness.org/NBAWEB/Newsletter2009/2694.htm
2. Marketing's First Commandment: Know Thy Customer
by
Gareth Schweitzer
© 2009
http://www.KeltonResearch.com
Before
you can create a compelling brand, or successfully market your
product or
service, it's essential to know who your target consumers are
and what they
want, need, think and feel. Gained through quantitative
and qualitative research,
consumer insights can supercharge your
messaging, helping you capture the
attention of your target audience
and sharpen your competitive edge.
Apply
customer insights to your marketing and product development efforts:
http://www.nationalbusiness.org/NBAWEB/Newsletter2009/2695.htm
***
Washington Watch ***
3. USPTO Closer to Full Electronic
Patent Application Processing
WASHINGTON - The Commerce
Department’s United States Patent and
Trademark Office (USPTO) announced
today the implementation of the
e-Office Action program following a successful
pilot project. Under the
program, patent applicants receive an e-mail notification
of office
communications instead of paper mailings.
Click
to learn about this new process for electronic patent processing:
http://www.nationalbusiness.org/NBAWEB/Newsletter2009/2696.htm
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$40 per month for NBA
members.
Click here for more information
about this NBA Benefit Provider:
http://www.nationalbusiness.org/NBAWEB/Member_Benefits/B161.htm
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