Copyright 2004 Bob Leduc
http://BobLeduc.com
You can maximize your sales during the Holidays
...even if you have to deal with more intense competition - or
if you normally experience a drop in business because your products
and services are not commonly used for "gift giving".
What's the best way to get the attention of prospective
customers and clients during the Holiday Season - and to motivate
them to buy from you?...
...Give Them an Irresistible Offer They Cannot
Refuse
Everybody wants to get a "special deal".
Most people don't expect to find one during the Holiday Season.
Surprise them with a Special Holiday Offer.
Make your Special Offer as attractive as you
can afford. The greater its value to customers the more sales
it will generate.
Here are 5 different offers you can use for almost
any product or service.
1. Special Holiday Discount: People don't expect
discounts during the Holidays. Surprise them with an unexpected
Holiday Discount Offer. It gets attention - and motivates many
prospects to buy.
2. Special Combination Price: Combine several
products or services for a price that's lower than the total cost
of buying each item separately. A combination offer increases
the number of orders you get and the size of your average sale.
It increases your number of sales by generating
orders from prospects who were only "shopping around".
It increases the size of your average sale by
motivating buyers to spend additional money to get the "good
deal" of your Special Combination Package.
3. Complimentary Bonus: Offer to include a complimentary
bonus with each purchase. It doesn't have to cost you very much
so long as it has high perceived value to your customer.
For example, I recently visited a web site offering
special interest travel books. They offered a map of any country
as a complimentary bonus with each order. I'm sure the map cost
the site owner much less than its perceived value to the customer.
4. Complimentary Fast Delivery: People want to
receive something immediately after buying it ...especially during
the Holidays. You can motivate them to buy by offering complimentary
fast delivery. For example, a company selling personalized desk
accessories offers complimentary overnight shipping during the
Holidays.
5. Bill Me Later or Bill My Credit Card Later
Option: This offer generates many sales you normally wouldn't
get during the Holiday Season. It removes the customer's concern
about spending too much money right now.
Tip: Always include a deadline for your
offer. Prospects are more likely to take immediate action when
faced with the risk of missing your offer.
Advertise Your Special Holiday Offer
Your Holiday Offer is short-lived. So use advertising
methods that produce fast results. For example, send a brief email
or postcard announcement to your customer or prospect list. Place
online and off line ads that will run immediately after you place
them.
Tip for Internet Marketers: Announce
your Special Holiday Offer prominently near the top of your
home page. Something as simple as the words, "Special Holiday
Discount", will grab your visitor's attention and draw
them into your web site.
Everybody likes to get a "special deal".
But they don't expect to find one during the Holiday Season. Surprising
them with a Special Holiday Offer will motivate many hesitant
prospects to buy.
