Copyright © 2003, Scott F. Geld
Marketing Blaster.com
http://www.MarketingBlaster.com
It's common knowledge that the Internet has enjoyed
explosive growth and has affected nearly every industry in every
country in the world. It is changing how we socialize, how we educate
ourselves and how we do business. Just what are some of these changes?
Continually Shorter Product Cycles
Especially in the software industry, product cycles
are becoming shorter and shorter. Typically, a software product
goes through several stages before being released; code is developed,
the product is tested internally, then possibly tested by the intended
user audience, it's revised and released for sale. Yes, released
for sale even though known bugs or deficiencies are present. But
these bugs don't affect the overall efficiency of the product, and
'patches' to fix the bug can be issued after the product's release
and downloaded off the internet. The product is out the door and
in the market place competing for sales even though it isn't perfect.
Instant Communication Forces Increased Productivity
Studies reveal that today's businesses have far
less free time to ponder decisions. Email makes it possible to instantly
communicate with one another. In business, this accelerated communication
means that decisions are expected more quickly. Eliminated are the
necessary time gaps made possible with snail mail and slower forms
of communication. These time gaps must now be filled with increased
productivity in order to keep pace and compete.
Information Overload
Experts estimate that we have created as much data
in the last 30 years as our forbearers did in the last 3000 years.
The Internet has made information instantly available to everyone
at any time. If your customers don't like the price you quoted for
your product, they can find a competitor on the internet, check
out their price and use it to negotiate with you. Or, a customer
can simply order the product online from your competition. Internet
users can even find out your wholesale costs and determine what
your markup is. Now that's leverage.
Clearly the Internet has changed and continues
to change the way we do business. Are you ready?
Credit:
Resource Box:
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Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and leads: http://www.MarketingBlaster.com
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Reprint of this article does not constitute an
endorsement by the National Business Association; the article is
for informational purposes for our members and viewers of our Web
site.
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