by Leva Duell
Copyright © 2005
http://www.startasecretarialbusiness.com
Easy-to-read, professionally-designed sales materials can maximize
your sales. Your promotional materials can include business cards,
flyers, postcards, letterhead, sales letters, and web site.
Follow these tips to make your sales materials
user friendly and increase sales.
Design
- Use color and spacing to make your brochures and flyers easy
to read.
- Dark text on a light background is easy to read.
- Avoid text on dark and busy backgrounds.
Writing
- Use short paragraphs.
- Break up your sales copy into short, easy-to-read sections and
use subheadings to highlight benefits.
- Provide the most important information such as your benefits
and USP immediately.
Contact Information
- Make it easy to contact you.
- Provide your phone number, email address, and URL (web address).
If you want your prospects to read your sales
materials, you have to make them easy to read.
NBA
Benefit Provider - 1-800-flowers.com
NBA
Resource Article - 9 Keys to
an Effective Logo
NBA
Resource Article - 10
Quick Ways To Improve Your Ad Copy
Reprint
of this article does not constitute an endorsement by the National
Business Association; the article is for informational purposes
for our members and viewers of our Web site.
