by Rick Hendershot
http://www.linknet-promotions.com
© 2005
Vinyl banner design is about as easy as it gets
for the non-professional graphic designer. Generally speaking,
a vinyl banner is easy to design, and anybody with a little bit
of graphic design experience can do it.
Even if you have no experience, your supplier can point you in
the right direction, or even design your banner for a small charge.
Here are some things to watch for when designing a vinyl banner...
1. Use a software that handles CMYK full color output. There are
at least three kinds of software you can use:
- Image editors like Photoshop, PhotoPaint, or PhotoImpact
- Page Layout programs like Quarkxpress, Pagemaker, or InDesign
- Illustration programs like Illustrator or CorelDraw
Generally speaking, programs that are designed for consumers or
general office applications are not recommended: e.g., Word, Wordperfect,
Publisher, Excel, etc. If you have a specific inquiry, don't hesitate
to ask your vinyl banner supplier. A good source of information
is the contact person at your supplier (see below).
2. The best designs contain two or three basic elements. Usually,
these will be a photograph, a large headline, and an "identifier"
such as your company name, logo, or phone number.
3. Use bright colors. The most striking vinyl banners have lots
of bright colors.
4. Design your vinyl banner so it is readable for your target
audience. If it is going to be placed on a building or beside
a road on a fence, or on an outfield fence at a baseball or soccer
field, make sure your most important message is easy to read.
5. Make sure your images have sufficient resolution. For some
advice on image resolution, see the FAQ link below.
6. Make sure your vinyl banner fits the area where you're going
to mount it. Don't guess the size. Most people who are not familiar
with signage will UNDERESTIMATE the required size.
7. Consider alternative methods of mounting your vinyl banner.
Grommets are the default method of mounting a banner on a wall
or fence. But often "pole pockets" are simpler and more
efficient.
Credit:
Rick Hendershot is a writer and founder Linknet
Promotions - http://www.linknet-promotions.com
Vinyl banners supplier ==>
http://www.america-banners.com Vinyl Banner FAQ ==> http://www.america-banners.com/faq.html
Related
Information:
NBA
Benefit Provider - Mediabids.com
NBA
Resource Article - Make
Your Sales Materials Easy to Read
NBA
Resource Article - The
SKINNY on Billboards
Reprint
of this article does not constitute an endorsement by the National
Business Association; the article is for informational purposes
for our members and viewers of our Web site.
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