by Denise Corcoran
http://www.EmpoweredBusiness.com
© 2006
In the words of motivational speaker, Les Brown
-- "You don't have to be great to get started, but you do
have to get started to be great. Where do you start to transform
your business from mediocre to great?
Below are your top 7 essential ingredients for
cultivating greatness within your own business:
- KNOW WHAT YOUR BUSINESS STANDS FOR AND LIVE THOSE VALUES.
More than ever, today, customers dont just ask what
products do you offer? They also ask what values
do you stand for? What values does your business stand
for? What practices have you developed to live those values
daily?
- KNOW YOUR COMPELLING "WHY."
Viktor Frankl, the great Austrian psychiatrist, said it best:
Success, like happiness, cannot be pursued; it must ensue
...as the unintended side effect of ones personal dedication
to a cause greater than oneself. For what transcendent
purpose does your business exist? How does your business make
a difference in your customers lives?
- ALWAYS SEEK THE EDGE.
In 1954, Roger Bannister did the seemingly impossible
and ran the first 4 minute mile. When asked how he did it, he
said It's the ability to take more out of yourself than
you've got.'" How can you take more out of yourself
than youve got to achieve the seemingly impossible
in your business?
- DARE TO BE DIFFERENT.
Contrarians are the change agents in the business world. These
wealth-building businesses are not simply executing better
-- theyre radically changing the rules of the success
game in their field or industry. Where in your business can
you break the rules? How can you set yourself apart from the
crowd in your industry?
- FIND MODELS OF GREATNESS.
Within every industry, every geography, every career path, there
are examples of greatness everywhere. Find those people, those
businesses that inspire you the most. What is it about them
you would like to emulate? What changes can you make today to
be like them?
- KNOW THE END IN MIND.
Great businesses **decide** their future. They are not dictated
by it. They know exactly where they want to be, by when, how,
and then persist in getting there. What decisions have you made
about your business future? What do you need to decide differently
in order to have a great outcome?
- COMMIT TO PERSONAL GREATNESS.
Your business is a direct reflection of where you are at. It
only grows as quickly as you do. To build a great business,
you must commit to your own personal greatness. How do you define
personal greatness for yourself? What changes can you make to
unleash your own greatness?
Credit:
About The Author:
Denise Corcoran - CEO, The Empowered Business (tm) - is a Business
& Leadership Coach, Strategic Consultant, Master NLP Practitioner.
http://www.EmpoweredBusiness.com
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Reprint
of this article does not constitute an endorsement by the National
Business Association; the article is for informational purposes
for our members and viewers of our Web site.
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