Article provided by NBA Benefit Partner - Impatica
Learn more at:
http://www.impatica.com/offers/NBA
Tired of not getting deserved attention from
big prospects? Recently a case study was written about a small
manufacturer that needed to quickly get the big retailers attention
and sell the product. They ended up paying an agency $10,000 to
create a three minute digital presentation that gave an overview
of their products and the benefits provided to their customers.
Now, the small manufacturer has big retailers
calling them to set up appointments.
This is great news for them. However, for many
companies the idea of spending $10,000 on three minutes is daunting,
especially with a marketing budget of next to nothing.
WHAT TO DO
Believe it or not, that three minute presentation could have easily
been done in-house using PowerPoint and saved the company thousands.
After all, PowerPoint isn't just for boring annual reviews anymore.
After reading this, take a moment to surf the
Internet and look for digital or animated product overviews. Couldn't
that have been done with a little PowerPoint magic? PowerPoint
offers users a variety of impact features to make a presentation
worthy of the attention of the big-time players. Best of all it's
easy to use and nearly every business already owns it.
When creating the presentation, prepare an outline
just like for any important document. Do this by asking questions
about what's being offered and the intended audience. It should
have the same look and feel as the company website and other marketing
collateral. This message has the potential to bring great things
to the company, so make sure it's done well and communicates the
message clearly.
Once the presentation is created, there may be
some distribution issues. There's the question of supported fonts,
graphics, file size, required plug-ins and general accessibility.
Luckily there are solutions for everything.
There is software available that makes sending
PowerPoint over the web easier. Solutions all vary in quality
of conversion, price and features included. When choosing which
software to purchase there is several criteria to compare before
purchasing. The converter should:
- Be easy to use.
- Protect intellectual property and presentation integrity.
- Compress the file substantially, without affecting image quality.
- Preserve transitions, sounds and animations.
- Be viewable on any computer, regardless of plug-ins or programs.
BENEFITS
The most obvious benefit of creating the presentation in house
is price. The agency charged the manufacturer mentioned earlier
$10,000. However, done in-house, it would have cost a fraction
of the price. In fact, Impatica for PowerPoint is a conversion
software available to NBA members for only $99.00. That's a savings
of 99%!
The other benefits are numerous. No one knows
the business better than the people who work there. Who better
to create a presentation showcasing how great its products are?
The company can remain in complete control throughout the process.
Additionally since it's all done in PowerPoint
the presentation can be updated or tailored in minutes. And to
convert a file again, just drag the file into the conversion software
and click convert.
CONCLUSION
With a little creativity, a small business can turn out polished,
professional collateral that can result in big returns.
LINKS
More information about NBA provider Impatica for PowerPoint
http://www.impatica.com/offers/NBA
Impatica Inc website
http://www.impatica.com
Free PowerPoint tips
http://www.brainybetty.com
