by Vadim Kirienko
Copyright © 2007
http://www.NewAutomaticbuilder.com/pips.html
After being in business a while are the calls starting to
dwindle? Do your workers have too much time on their
hands? It is time to pump some new blood into the work
place. Use some imagination and make things start to
happen again. Here are some tips to help make that happen.
Try them and see if they will help.
Introducing a new product or service expands
the
possibility for sales. Making the new product/service a
side product/service to your existing product/service can
increase sales for both items. Be careful when introducing
the product/service, that the old product/service doesn't
become obsolete. A side product/service to another
product/service allows for contact with former customers to
offer the new product/service. Checking out your
competitors to see what additional items they offer can
inspire new ideas for your products and services.
Advertising is an area in which changes will
cause others
to take notice of your business. You might want to
consider using a mascot or new spokesperson for
advertising. If you don't want to go that far, just change
the colors on the advertising. Millions of people tune in
the Super Bowl each year just to watch the new
advertisements. This is a good example of how change can
draw business. Children and animals draw a lot of
attention to advertising. Of course, there is always sex
appeal to attract new customers.
Offering gifts and discounts can increase sales.
Everyone
loves a bargain. The gifts don't have to be expensive.
Many years ago, companies offered free glasses and towels
as incentives to buy a product. It caused a lot of repeat
customers trying to set a complete set of glasses or
towels. Discounts and sales are always crowd pleasers.
Bargains are hard to find, thus making them drawing cards
for businesses. Mailing coupons to entire neighborhoods or
cities, gets your business name and phone number in the
hands of a number of people that you normally might not
reach.
Expanding your horizons can expand your business.
Try
expanding slowly at first, such as citywide or statewide.
If that doesn't work go global. The internet can help make
this happen. Start a website and put it on several search
engines. Offer other websites advertising on your website
for advertising on their sites. Online access helps over
come the delays of time zones. It also makes your company
accessible 24 hours a day. To streamline service, create a
product specific website with regular updates,
produce/service news, photos and scheduling information.
No one knows for sure if a business is going
to succeed or
not. By using available tools, such as advertising or the
internet, gives the company an extra edge. Change keeps
the company from becoming stale and outdated. If you
aren't sure what and how to change your company, there are
numerous sources available. Articles, websites, software
and work shops are just some of these sources. You have
started the business, treat it like a baby, and put
everything you have in it to make it succeed.
NBA
Benefit Provider - Impatica
Inc.
NBA
Resource Article - Researching
And Developing Your Business Idea
NBA
Resource Article - The
SKINNY on Billboards
Reprint
of this article does not constitute an endorsement by the National
Business Association; the article is for informational purposes
for our members and viewers of our Web site.
