Your charity
dollars are an investment in your community, the nation and the world. It’s
wise to use just as much caution when making your charitable giving decisions
as you do when making other decisions affecting your overall financial picture.
Paid
Fund-Raisers
Some charities find it efficient to pay professional fund-raisers
— to handle large scale mailings, telephone drives and other solicitations
— rather than use their own staff or volunteers. Professional fund-raisers
are in business to make money and are entitled to keep a portion of the money
they collect. If you’re solicited for a donation, you may want to ask if
the caller is a paid fund-raiser and what percentage of your donation the fund-raiser
will keep. If you’re not comfortable with the amount, you may want to donate
to a different organization, or send your donation directly to the charity so
that they benefit from the full amount of your check.
Reducing
Telephone and Direct Mail Solicitations
If you feel overwhelmed with direct
mail requests for donations, you can help to reduce the number of those solicitations.
Typically, when you donate to a charity, your name is placed on the charity’s
mailing list. The charity uses this list to re-contact you and often rents it
or exchanges it with other organizations. You can stop the sharing of your information
by including a note with your donation asking the charity not rent, sell or exchange
your personal information and donation history. You also can ask a nonprofit organization
to limit its donation requests to once or twice a year. If the organization fails
to honor your requests, you may wish to find a different charity to support.
The
Federal Trade Commission’s (FTC) Telemarketing Sales Rule applies to telemarketers
who make calls across state lines on behalf of charitable organizations. The Rule
restricts calling times to the hours between 8 a.m. and 9 p.m. The Rule also requires
telemarketers to promptly identify the charitable organization they represent
and disclose that the purpose of the call is to ask for a contribution. Telemarketers
may not mislead or lie to obtain a contribution. A consumer who does not want
additional telephone calls from a paid fund-raiser can ask to be placed on the
fund-raiser’s “do not call” list. If the fund-raiser calls again,
they may be subject to a fine of up to $11,000.
The federal
government created the National Do Not Call Registry — the free, easy way
to reduce the telemarketing calls you get at home. To register, or to get information,
visit www.donotcall.gov, or call 1-888-382-1222 from the phone you want to register.
You will receive fewer telemarketing calls within three months of registering
your number. The FTC will not drop any telephone numbers from the National Do
Not Call Registry based on a five-year expiration period pending final Congressional
or agency action on whether to make registration permanent. Read more about it
at www.ftc.gov/opa/2007/10/dnctestimony.shtm.
Many
states have their own regulations regarding charitable solicitations. Some require
paid fund-raisers to identify themselves as such and to name the charity for which
they are soliciting, even if the call is in-state. To learn about the law in your
state, check out links to state charity regulators at the National Association
of State Charity Officials Web site – www.nasconet.org.
Legitimate direct mail solicitations often list the contact information for regulators
in the states they solicit.
The Direct Marketing Association’s
(DMA) Mail Preference Service lets you opt out of receiving unsolicited commercial
mail from many national companies for three years. When you register with this
service (for a $1 fee), your name will be put on a “delete” file and
made available to direct-mail marketers. However, your registration will not stop
mailings from organizations that do not use the DMA’s Mail Preference Service.
To register with DMA’s Mail Preference Service, go to www.dmachoice.org.
Charity
Checklist
Consider the following precautions to ensure that your donation
dollars benefit the people and organizations you want to help. They’re good
practices whether you’re contacted by an organization’s employees, volunteers
or professional fund-raisers, soliciting donations by phone, mail or in person.
- Be
wary of appeals that tug at your heart strings, especially pleas involving patriotism
and current events. Although the Department of Defense does not endorse any specific
war related charity, you can visit their Web site at www.army.mil/operations/oif/FAQ.html to
find out about military relief societies that provide assistance to U.S. Servicemembers
and their families.
- Ask for written information about the charity,
including name, address and telephone number. A legitimate charity or fund-raiser
will give you information about the charity’s mission, how your donation
will be used and proof that your contribution is tax deductible.
- Check
out the charity’s financial information. For many organizations, this information
can be found online at www.guidestar.org
or at GuideStar, 4801 Courthouse Street, Suite 220, Williamsburg, VA 23188; 757-229-4631.
- Ask
for identification. The Telemarketing Sales Rule requires for-profit fund-raisers
to disclose the name of the charity requesting the donation. Many states require
paid fund-raisers to identify themselves as such and to name the charity for which
they’re soliciting. If the solicitor refuses to tell you, hang up and report
it to law enforcement officials.
- Call the charity. Find out if
the organization is aware of the solicitation and has authorized the use of its
name. If not, you may be dealing with a scam artist.
- Check with
local recipients. If giving to local organizations is important to you, make sure
they will benefit from your generosity. If a charity tells you that your dollars
will support a local organization, such as a fire department, police department
or hospital, call the organization to verify the claim.
- Watch
out for similar sounding names. Some phony charities use names that closely resemble
those of respected, legitimate organizations. If you notice a small difference
from the name of the charity you intend to deal with, call the organization you
know to check it out.
- Know the difference between “tax exempt”
and “tax deductible.” Tax exempt means the organization doesn’t
have to pay taxes. Tax deductible means you can deduct your contribution on your
federal income tax return. Even if an organization is tax exempt, your contribution
may not be tax deductible. If a tax deduction is important to you, ask for a receipt
showing the amount of your contribution and stating that it is tax deductible.
Beware
of organizations that use meaningless terms to suggest they are tax exempt charities.
For example, the fact that an organization has a “tax I.D. number” doesn’t
mean it is a charity; every nonprofit and for-profit organization must have a
tax I.D. number. And an invoice that tells you to “keep this receipt for
your records” doesn’t mean that your donation is tax deductible or that
the organization is tax exempt.
- Be skeptical if someone thanks you
for a pledge you don’t remember making. If you have any doubts about whether
you’ve made a pledge or previously contributed, check your records. Be on
the alert for invoices claiming you’ve made a pledge. Some unscrupulous solicitors
use this approach to get your money.
- Ask how your donation will
be distributed. How much will go to the program you want to support (as opposed
to other programs of the nonprofit), and how much will cover the charity’s
administrative and telemarketing costs?
- Refuse high pressure appeals.
Legitimate fund-raisers won’t push you to give on the spot.
- Be
wary of charities offering to send a courier or overnight delivery service to
collect your donation immediately.
- Consider the costs. When buying
merchandise or tickets for special events, or when receiving “free”
goods in exchange for giving, remember that these items cost money and generally
are paid for out of your contribution. Although this can be an effective fund-raising
tool, less money may be available for the charity.
- Be wary of
guaranteed sweepstakes winnings in exchange for a contribution. According to law,
you never have to donate anything to be eligible to win.
- Avoid
cash gifts. Cash can be lost or stolen. For security and tax record purposes,
it’s best to pay by check.
Charity Check-Up
Many
charities use your donations wisely. Others may spend much of your contribution
on administrative expenses or more fund-raising efforts. Some may misrepresent
their fund-raising intentions or solicit for phony causes.
Before
you open your checkbook, check out the charity you’re considering with these
organizations:
BBB Wise Giving Alliance
4200 Wilson Boulevard,
Suite 800
Arlington, VA 22203
(703) 276-0100
www.give.org
American
Institute of Philanthropy
3450 Lake Shore Dr., Suite 2802 E
Chicago, IL
60657
(773) 529-2300
www.charitywatch.org
GuideStar
4801
Courthouse Street, Suite 220
Williamsburg, VA 23188
(757) 229-4631.
www.guidestar.org
Your
Local Charity Registration Office
Most states require charities to be registered
or licensed by the state. Check with your state Attorney General’s office
or Secretary of State. You can find a list of state charity regulators at the
National Association of State Charity Officials Web site — www.nasconet.org.
Many
smaller, newer or local charities may not be rated by the organizations listed
here. Some fraternal organizations, such as police and fire groups may not be
rated at all. If the charity seeking your donation is not listed or rated, follow
the precautions listed under Charity Checklist to help you determine whether an
organization deserves your donation dollars.
Where to
Complain
If you believe an organization may not be operating for charitable
purposes, is making misleading solicitations or is ignoring requests to be placed
on a “do not call” list, contact your state Attorney General, your local
consumer protection office or the Federal Trade Commission.
The
FTC works for the consumer to prevent fraudulent, deceptive and unfair business
practices in the marketplace and to provide information to help consumers spot,
stop, and avoid them. To file a complaint or to get free information on consumer
issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY:
1-866-653-4261. The FTC enters Internet, telemarketing, identity theft, and other
fraud-related complaints into Consumer Sentinel, a secure online database available
to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.
