by Dick Goldsmith
- Direct Marketing Association Speaker & President of The Horah Group
©
2008 These famous words from Watergate days are just as
important today. One of the things we must all do to deal with the current economy
is to work smarter and save money where ever we can. If
you use the mail to acquire new customers or for maintaining a relationship with
those you already have, there is typically much that you can do to improve your
profitability. Here are 10 ideas. - Use modeling
to help mail to the right prospects
- Use all the USPS list cleaning
tools to make sure your mail gets delivered
- Design your pieces to
mail at the best postage rates and be sure they are automation compatible.
- Use
less expensive paper.
- Use lighter paper.
- Print near your
lettershop.
- Gang run similar items - save on make readies.
- Print
the correct number of pieces - too many is a waste and too few can really be expensive.
- Work
with the right printer for each job.
- Determine the rates for any expenses
that might arise before you start the job.
Not only
do all these ideas have the potential to save you money, they will also be good
for the environment and help you meet your goals. Start using them today and watch
your bottom line grow.
Credit: Direct Marketing
Association (DMA) is your source for quick, cutting-edge marketing information
in the ever changing business world. Develop the full marketing potential of your
company with DMA's hottest new 1-hour virtual seminars! Set aside a mere hour
of your workday to absorb top marketing insights from the most experienced leaders
in the field. NBA members are entitled to a special rate.
Go to http://www.nationalbusiness.org/NBAWEB/Member_Benefits/E320.htm
to find out more.
Related
Information: NBA
Benefit Provider - DMA NBA
Resource Article - Raise
Your Income!NBA
Resource Article - New 13-Ounce
Mail Rule to Take Effect July 30 Reprint
of this article does not constitute an endorsement by the National Business Association;
the article is for informational purposes for our members and viewers of our Web
site. |
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