by Brandon
Bornancin
© 2008
http://www.enmobilemedia.com
How
many people do you know without a cell phone? Within our technologically savvy
environment, for most people that number is probably close to zero. Given the
changing trends of society, where people are reminded to turn their mobile devices
off in a movie theatre, the concept and implementation of mobile marketing becomes
more and more relevant everyday. What better way to get a message out to a niche
audience than through a device that people carry with them twenty-four hours a
day, seven days a week? Just as cell phones, BlackBerrys, and iPhones keep us
connected to people across the globe, they also provide a new avenue for businesses
to garner customers and attract a targeted group of consumers. Therefore, businesses
should and inevitably will embrace this innovative concept of mobile marketing,
realizing that the possibilities are endless as it will certainly play a pivotal
role in the future of marketing and advertising.
In today's
media saturated world, businesses are constantly looking for a viable outlet to
attract their target consumers. Over the last decade, traditional media forms
such as newspapers and magazines have become less popular among the masses, and
by extension, a less formidable way to advertise. According to a recent M:Metrics
report, the average person sees more advertisements in one day than people of
50 years ago saw in a lifetime, severely desensitizing consumers and destroying
the marketing effect. Additionally, the widespread use of DVR devices such as
TiVo has weakened the impact of television ads, while pop-up and banner blockers
have diluted web ads. So how are businesses supposed to promote their product
or service? The simple answer: mobile marketing. Unlike the more traditional forms
of advertising, mobile marketing is able to bypass common hold-ups and reach an
attentive audience, anywhere at anytime.
Given the current
situation, mobile marketing offers a solution to many of the marketing woes mentioned
above. According to the Mobile Marketing Association (MMA), "three in four
mobile phone users text message at least occasionally." Over 525 million
text messages are sent each day. Therefore, mobile marketing opens the door to
an extremely large group of consumers that can be targeted by specific demographics.
A further advantage mobile marketing presents compared to more traditional forms
of advertising is its ability to generate interaction with the consumer, which
ultimately increases brand recognition. Instead of simply reading or watching
an ad, users can actively participate by playing games, voting via text message,
and interacting in a number of other ways. This idea of interaction also makes
it possible to measure an ad's impact more effectively.
Although
still a new technology, many are finding that the benefits of mobile marketing
far outweigh any risks. Those that adopt mobile marketing solutions can build
a vast database of interested consumers that can be contacted instantly. Imagine
spending advertising dollars on a campaign that immediately reaches your targeted
audience and bypasses the disinterested, saving time, money, and headaches. With
mobile marketing, all this is possible. Businesses are not forced to waste valuable
money and resources on an audience that will never have any interest in the brand's
product or service. Say a local restaurant was having a slow night and decided
to text all those registered in their database with a coupon to come in that evening.
Instead of spending valuable time and money to print a coupon amd put the ad in
a newspaper (where the majority of people will simply ignore it), that restaurant
could immediately have direct access to thousands customers. Mobile marketing
with a company such as EnMobile offers direct and instant access to a business's
prime audience.
Overall, mobile marketing represents the
new age of marketing and advertising. As people adopt new technologies such as
text messaging into their daily routines, businesses should look at how they can
capitalize on this current craze, which shows no signs of slowing down. Incorporating
a mobile marketing campaign into one's business strategy has numerous positive
benefits that traditional platforms do not offer. If a business is looking to
expand to the next level, they should seriously consider a mobile marketing campaign.
About the Author:
Brandon
Bornancin is the Founder and Chief Executive Officer of EnMobile, a full-service
innovative and strategic mobile marketing agency specializing in creative mobile
technology and platforms. He is an expert in mobile marketing, buzz marketing,
social media, public relations, advertising, and entrepreneurship. Mr. Bornancin
is responsible for his agencies mission, vision, and market leadership. He continually
works to improve consumer interaction and communication via mobile marketing and
mobile advertising. As a recognized expert in the development of mobile marketing
campaigns and software, Mr. Bornancin works directly with fortune 500 companies
to create one-on- one marketing tactics and services that are easy to use and
work to help clients improve their return on investment. For more information
visit http://www.enmobilemedia.com,
by calling 1-888-523-9085, or via email, Brandon@EnMobileMedia.com
