by Mario Churchill
©
2009
http://www.websiteconversionexpert.com
and
http://www.killercopywritingblog.com.
People have been writing letters since time immemorial. Originally, letters where
meant for exchanging personal notes to and from people of various distance. As
time evolved, the letter has accumulated different interesting functions, and
perhaps the most interesting function of all is its value in business. The prime
example of letters used in business is the sales letter – a viable tool that
opens your business to great expanses in ways that are different from other marketing
channels. Because sales letters have been observed to be
quite effective in a lot of businesses, many entrepreneurs have joined the letter-writing
bandwagon and created their own sales letters. However, not all sales letters
became as effective as their authors had hoped. These letters were often written
haphazardly, without proper thought in place. There are certain things needed
so that a sales letter could be effective. Here are some
tips to make your sales letter effective: - Maintain a Trustworthy
Tone – the first thing you want from your sales letter readers is their trust,
because once you win their confidence they will be more willing to transact business
with you. A classic way of gaining your readers' trust is by including testimonials
that show that you products or services really work. You may also look for other
techniques that would allow your prospects to put confidence in you.
-
Establish Your Credibility – your readers should not only trust you, they
should also believe that what you are saying is very much grounded and has a firm
basis. You need to till them how sure you are that your offerings do deliver what
they promise. Perhaps you can include case studies or success stories regarding
the performance of your products and services. You need to show evidence that
you are indeed as good as you say so.
- Make the Letter Unforgettable
– people do not really respond to sales letters immediately, it may take
days, months, or even years before a prospect actually makes the move in response
to your sales letter. People might not need your product or they might not be
interested during the time they received your letter. But you have to make sure
that they would remember your letter when the times comes that they would need
your offerings. Include interesting tidbits that would make people easily recall
your letter when the time comes.
- Make it Catchy – while
the old adage says that one should not judge a book by its cover, people do judge
things by their appearances and not so much by their contents. A plain and boring
letter would not catch the attention of your readers. You want to make your sales
letter pleasing to the eye as it is to the mind. Colors, pictures and other interesting
things are indispensable in sales letters. Just do not go overboard and make a
chaotic abstract painting out of your letter, otherwise people might find it too
distracting to read.
- Make it Easy for Your Readers – you
might gain your readers' trust, make them believe you, catch their attention or
ingrain your letter on their minds. But you also have to tell your readers what
to do next. You should make it easy for your readers to respond to your sales
letter. Give clear instructions on how to contact you using all popular channels
whether via email, snail mail, fax, or telephone. Just be sure that all these
channels are working well so that you would not lose any prospect and you can
easily get back to them.
- Add Bonuses – people are suckers
for freebies and rewards and thus it is usually wise for you to include incentives
for responses to your sales letter. Provide special discounts, gifts, or other
offers for acting to your sales letter. Better yet, give rewards to the early
birds so that people would respond immediately.
- Personalize
– people are very vain and they usually respond well when they are addressed
personally. But by all means avoid using automatic mail merging. People are smarter
these days.
A good sales letter can bring your business
a long, long way. It may not be long until responses from your prospects begin
to pour, allowing your business to boom in no time.
Credit: About the Author:
About The Author: Mario Churchill is a freelance author and has written over 200
articles on various subjects. For more information checkout http://www.websiteconversionexpert.com
and
http://www.killercopywritingblog.com.
Related
Information: NBA
Benefit Provider - Microsoft
Small Business Webcasts NBA
Resource Article - How To
Get A Prospect To Call Or Email You Back NBA
Resource Article - Make
Your Sales Materials Easy to Read Reprint
of this article does not constitute an endorsement by the National Business Association;
the article is for informational purposes for our members and viewers of our Web
site. |
| |
