by David Hurley
http://grasp-the-nettle.com
©
2009
If you want to know how to succeed in business
I would like to suggest that you begin by minding your Ps and Qs.
Politeness
and consideration of others should be maintained at all times in business. Unfortunately,
however, good manners alone are no guarantee of success in business today.
So
here is a list of some other "Ps and Qs" that you will want to use together
with good manners to stand a better chance of succeeding in business.
First,
let's look at the five Ps to business success.
1. "P"
is for Passion
Passion should be the engine of your business
success. If you have passion, you can recover from the inevitable mistakes and
frustrations that you will encounter in trying to build your business.
Working
in the field that you love and setting clear goals that you are committed to achieving
are two great ways to build and maintain the passion you will need to succeed
in business.
2. "P" is for Planning
Now
you have the passion, you need to channel it. That is where planning comes in.
Draw
up a step-by-step process that will take your business from the development stage
to maturity. Set a budget and plan for the short, medium and long term.
Tip:
Read Stephen Covey's The 7 Habits Of Highly Effective People to find out more
about making effective plans for business success.
3. "P"
is for Practice
Francis Bacon wrote that "the art of
discovery grows with discovery." In a similar way, practising the art of
business success will help you get better at succeeding in business.
Do
not put off going into business because you feel that you lack experience. Keep
trying new ways of making money, and eventually, you will succeed.
4.
"P" is for Perseverance
A little practice will
never be enough. If you merely try, you will fail. You must persevere. You must
never give up.
Learn from your mistakes and adapt where
necessary, but do not give up trying to succeed in business.
Tip:
If you want to know what it really means to persevere in business, read Think
And Grow Rich by Napoleon Hill.
5. "P" is for
Playfulness
For goodness sake, enjoy yourself!
Play
is an important aspect of business. Make your business fun, and people will enjoy
doing business with you.
Play is really another form of
practice.
If you take a playful attitude towards your business,
in all seriousness, it will open up new avenues and opportunities for you. Play
is open-ended and spontaneous. Play leads to new discoveries. Play is a form of
experimentation. Play is also a great way to reduce stress.
Now
let's look at the three "Qs" that will help you to succeed in business.
1.
"Q" is for Quality
Commit yourself to quality
in every aspect of your business. Sell quality products. Offer high quality customer
care. Pay attention to the small details. Offer great value for money.
2.
"Q" is for Qualification
You don't need a bunch
of qualifications to succeed in business, but you do need to qualify your customers.
Don't try to sell to everybody. Define your market.
Develop
a clear image of who your typical customer will be, and use your sales copy to
qualify prospects. Think of it as a filtering process that will help you to avoid
wasting your efforts and other people's time.
Qualifying
your prospects will make your sales pitch much more effective since it will now
be targeted at the right audience.
3. "Q" is for
Questions
One way of qualifying prospects is to ask them
questions. If you ask questions, not only will you find out some valuable information,
but you will also show your prospects that you are interested in them and their
needs.
If you run an Internet business, set up an online
survey and offer your customers and prospects an incentive to answer the questions.
This will help you to find out the core emotions or motivations that are driving
people to your website and enable you to respond more accurately to the needs
of your market.
Another person you need to question is yourself.
Ask
yourself how you can improve your product. Ask yourself if there is another way
to do what you are doing. Use questions as mental tools to remind you of your
business goals.
Never cease from asking questions.
As
you can see from this list, learning how to succeed in business is about much
more than minding your manners. There are plenty of "Ps and Qs" that
you can use to help you succeed in minding your own business more effectively.
