Copyright (c)
2009 Harold Hemmings
Buy Twitter Friends
http://buytwitterfriends.com/
Twitter
is one of the fastest growing marketplaces on the Internet. The reason why so
many people like Twitter is because it is actually the perfect communication tool
for people who don't understand and don't want to learn about Internet technology
and the technological geek-speak that goes along with it.
A
few years back, I asked someone for his dad's email address. The son replied telling
me that you just email his name. The son was clueless that there was an actual
email address behind the shortcut for his dad's name. He did not understand email,
and he did not care that he did not understand it. He was able to use it in a
manner that was easy for him, and that is all that really mattered.
What
makes Twitter so popular to the masses is that one does not have to be tech-savvy
to use the service. The new user simply needs to locate the profile of the person
he or she wants to follow, and then the user simply clicks "Follow".
From that day forward, anytime the person "Followed" posts (tweets)
new information to his or her micro-blog, Followers will be notified about the
message in the Twitter Timeline.
The only thing that is
really difficult about Twitter is that new people seldom understand that they
must "Follow" someone, before they start to receive messages from others.
But once someone has chosen to follow a few people, they get the idea behind Twitter
very quickly.
With its' system of 140 character micro-posts
(referred to as "tweets"), users are able to communicate information
to other users. Sometimes the tweeted info is a random comment, but often the
tweets mean something to somebody.
For the average consumer,
they can log into Twitter to update grandma about the lives of the grandchildren
and to provide links to family pictures.
Although the service
has been available since 2006, the Internet marketing community was really slow
to catch on to the value of the Twitter community. Most Internet marketers had
never heard of Twitter until 2008. Even then, online marketers were slow to see
any real value in the platform. But in 2009, Twitter finally hit its stride in
getting the word out about its service, in large part due to the Ashton Kutcher
vs. CNN Twitter Follower Challenge.
Ashton Kutcher (@aplusk)
challenged CNN (@cnnbrk) to a race to one million Twitter Followers. On April
17th, 2009, Ashton became the first Twitter user to reach one million followers.
CNN passed the mark a few hours later, but Ashton won the race fair and square.
Understanding
The Value Of The Twitter Community
In March of 2008, Twitter
was estimated to have one million active users, according to Michael Arrington
of TechCrunch (http://bit.ly/RICvf).
But amazingly, over the course of the following year, Twitter was able to expand
its user base by 32-37 times, according to which news source you trust for your
data.
On July 30th 2009, the Philadelphia Enquirer reported
that Twitter had "increased its user base by 37-fold to more than 32 million
users worldwide, 18-20 million of whom reside in the United States" (http://bit.ly/dhAIE).
Now,
the naysayers are fond of pointing out that Twitter's attrition rate is quite
large, with 60% of new users disappearing after signing up for the service. But
if the Philadelphia Enquirer's estimation is correct that "only 40 percent
of first-timers become habitual visitors", then the remaining 12.8 million
users still make a viable and vibrant Twitter community.
Each
individual user inside the Twitter community is capable of building his or her
own community of Followers.
As Ashton Kutcher has taught
us, building a Follower list is fairly straight forward - when people are interested
in you and what you have to say, they will follow you on Twitter to see what you
have to say.
To date, nearly 3 million Twitter users have
decided that they care enough about Kutcher's life to follow his personal tweets.
Of course, I am sure it helps that he occasionally posts pictures of his wife,
Demi Moore, in his tweets (http://twitter.com/aplusk/status/1366791709).
Not only did Kutcher share a shot of his Demi's derriere, he also proved that
rich people have ugly furniture too.
How Can One Benefit
From A Large Twitter Following?
Some of Twitter's 12.8 million
active users will benefit handsomely for building a larger Follower's list, while
other people will not.
It is pointed out by @ web2marketer,
"It's not about how many Twitter followers you have...the only thing that
matters is - are they listening?"
(http://twitter.com/web2marketer/status/2939696759)
This
is the key, of course.
Some people build huge lists of Followers,
but never say anything worthwhile or interesting. Some are only interested in
building their Followers list for the sake of building Followers.
If
no one wants to listen to what you have to say, it does not matter whether you
have 1 Follower or 2.9 million Followers. If no one is "listening" to
what you have to say, you will not make any money from your participation in Twitter.
On
the other hand, if people are "listening" to what you have to say and
"clicking" the links you tell them to click, then you have a good chance
of earning real money as a result of your Twitter activities.
It
has been said that the consumer needs to see or hear your name or your marketing
message 7 times, before they will trust you enough to buy from you. Professionals
in the direct marketing industry suggest that 82% of all consumers (business people
or otherwise) will buy your products or services on the second to the ninth exposure
to your marketing message.
Twitter allows you to carry a
continuous dialog with those most likely to buy what you are selling - through
the Public Timeline of the people following you in Twitter. Once people have started
to pay attention to what you tell them, and once they start absorbing your marketing
message, then gaining your Followers trust is made easier. Once people are listening
to you, you can earn their trust fairly quickly.
An idea
presented by @contentmanager is that television has had 80+ years to perfect its
advertising model. Television seems committed to the concept of 42 minutes of
content to anchor 18 minutes of advertising. These numbers translate into 70%
content to provide an anchor for its 30% advertising. http://twitter.com/contentmanager/status/3106295397)
In context, he says that the 70% content is designed to attract attention and
win trust, and then the 30% advertising is designed to earn profits and cover
the costs of building content.
Understand That It Is A
Numbers Game
As a successful Twitter marketer, your first
goal is always to attract Followers (an audience). Your second goal is to win
the trust of your Followers (your viewing audience). Only after you have won the
trust of your Followers should you endeavor to advertise to your Twitter Followers
list (to earn revenue). If you have earned the trust of your Twitter Followers,
revenue is certain to follow.
But, as with anything in business,
it is a numbers game. A certain percentage of the number of people exposed to
your Twitter profile will become Followers. A certain percentage of those people
following you, will actually read what you have to say. A certain percentage of
those people will click your links. And if that link leads to a page where you
can earn revenue, only a certain percentage of people will buy your offer.
For
most people, the only certainty is that they need to grow their audience, and
in the case of the Twitter community, they need to grow their list of Twitter
Followers. In the numbers game, if you can increase your audience, you can increase
your revenue. It is as simple as that.
If you visit our
website shown below, we will show you how we can help you build your Followers'
list. But after that, it is up to you. It is up to you to gain the interest and
trust of your Followers. Once you have done that, then the only thing that will
matter is - are they listening?
