Aim
is to Reach Larger Audience through Popular Site
WASHINGTON
– The U.S. Small Business Administration has begun posting informational
videos on YouTube as it joins an increasing trend within the federal government
to use the popular video-sharing web platform to reach a larger audience.
YouTube
is a highly popular Web site, especially among younger people. SBA is intent on
reaching this audience with its message of entrepreneurship, the importance of
small business to the nation’s economy, and information on the agency’s
programs and services.
“With millions
of visitors, most of them under 35, YouTube offers a prime opportunity to use
current technology and the appeal of a popular online platform to further promote
the agency’s programs and services,” said SBA Administrator Karen G.
Mills. “By expanding its outreach, SBA will be providing more current and
potential entrepreneurs with the necessary tools to start, grow and succeed in
their businesses.”
The SBA YouTube channel
(www.youtube.com/sba)
debuted with a 60-second introduction to SBA, its programs and services, and a
10-part “Delivering Success” series co-produced with the U.S. Postal
Service.
Future content will include a variety
of videos with more in-depth information about SBA programs and services to inform
current and potential entrepreneurs. Topics will cover how small businesses can
take advantage of the Recovery Act loan programs, government contracting opportunities,
exporting to increase market share, counseling and training on how to start and
grow a small business, and small business success stories.
You
can receive all of the SBA’s News Releases via email. To subscribe, visit
http://web.sba.gov/list
and select “Press Office”
