Copyright (c)
2009 James Roche
http://www.marketingmadeeasyblueprint.com/free
Marketing
is not bad. In fact, it's one of the most beautiful things in the world. Sound
surprising? By the end of this article you will see how powerful and elegant the
tool of marketing can be in your life and business.
Some
beginning entrepreneurs have a strong negative reaction against marketing.
Sometimes
it's because of past negative experiences, being sold something they didn't need.
Sometimes it's a fear of the unknown. But if you want to make a difference and
profit from your talents, then marketing is your number one way to reach your
personal and financial goals.
This new marketing mindset
may be a whole new way of thinking for you. It has nothing to do with being pushy.
It has nothing to do with trying to pull the wool over your market's eyes.
This
radical new marketing approach is about love...
The Right
Marketing Attitude
Imagine a good friend comes over to your
house. You greet them and settle down for a nice chat. Right away they complain
they have a very bad headache. Now...you know you have aspirin in your medicine
cabinet. How could you NOT offer it to them, right? You would be on your feet
instantly taking action to get them some water and aspirin. It seems impossible
for you not to act this way.
Your target market is like
a friend with a serious problem and YOU have the solution. How could you NOT offer
them the solution? If you know you hold the Golden Key that unlocks the door and
sets them free from their problem, wouldn't you rush to tell them you have the
key that will relieve their pain?
Think of your business
card, sales copy, ads, ezine and all other marketing tools as your way of telling
a friend (your target market) that you have a solution that will greatly benefit
them. From this perspective, marketing isn't something to be ashamed of; It's
something you shout from the rooftops!
Just like you wouldn't
give a friend anything that doesn't serve their best interest, you wouldn't sell
your target market anything they don't need too.
It's not
about the sale. It's about solving problems any way you can so people are better
off. If your product or service is the obvious solution, it's your duty to tell
them. If it's not, no problem - help them find the right solution.
Your
mindset as a marketer isn't "salesperson"; it's "problem solver."
With the attitude that your target market are like friends,
you'll always do what's best for them - even if it's not immediately profitable
to you. But the amazing thing is...with this attitude, you'll actually make more
money long term.
The Long Term Value of a Client
The
old school way of thinking is: Get a client to gain a sale. The new marketing
mindset is: Make a sale to gain a client.
If you think marketing
is just getting sales, then your interest is doing what it takes to close the
sale and get money for that one sale. But when you think of marketing as gaining
long-term clients, then your interest is doing what's best for the client. As
a result, you'll make multiple sales over the lifetime of the client. The difference
is enormous. One sale might equal $500. But the total value of a client buying
over a lifetime might equal $50,000.
When you adopt the
new marketing mindset to all your marketing materials, the pressure is off you
to "make the sale" or "get more clients." Because of your
attitude of service over sale, you'll attract untold clients. You'll find success
with your marketing message when you get out of your head and the pressure of
"marketing." Instead, get into the world of your market with an attitude
of helping them solve their problems with authentic, heartfelt good intention
like you would a good friend.
