by Wendy Moyer
http://www.martinworldwide.net/index.php
©
2010
With the unemployment rate above 10% and new home
sales dropping, it looks like the economy is heading for even more challenging
times. At the beginning of 2010, Paul Krugman, a Nobel prize winning economist,
said that there's a thirty to forty percent chance that the economy will dip into
a recession come the second half of the year.
Many other
economists believe that if the US is not in a full blown recession, a slowdown
is pretty much inevitable.
The big question is, "What
are you going to do about it?"
If you're a business
owner your company will have to make money through good times or bad. Otherwise
it will be just a footnote in history.
Because business
budgets are tight, now may not be the time to experiment with the newest fad on
the horizon. Doesn't it make sense to go with a tried and true method that has
been making companies profitable for most of the last century? If your answer
is "yes" (and, pardon my enthusiasm, but it should be a resounding "YES!"),
then you will want to take a good, hard look at how telemarketing lists can improve
your company's bottom line.
That's because the right telemarketing
list can increase sales and help your business grow.
A telemarketing
list is a lead generation tool. It puts you in direct contact with the people
that are most likely to have an interest in your products or services. Sales campaigns
can be designed to promote the benefits of what your sales team is selling to
people who have previously bought a similar product.
Telemarketing
lists can be extremely effective because they give you immediate input as to your
customer's interest in your offer.
Why can it be so darn
effective? Because you're talking with them directly. You don't have to wait for
snail mail or email responses.
And using a list can be quite
inexpensive because the only significant costs are the phone bill, the man-hours
worked, and the cost of the list.
Because many people would
like to touch and feel a product before buying it or meet the people offering
a service before going ahead, most successful telemarketing companies use their
telemarketing lists primarily to introduce their business to potential prospects.
Often their major goal is to schedule an appointment rather than making a sale.
However,
if you want to multiply the effect of your telemarketing list, why not take a
double barrel approach? Combine your telemarketing campaign with a direct mail
marketing campaign and you will be appealing to your prospects through both sight
and sound. It can be a great one-two punch.
