by Derek O'Dwyer
©
2010
http://www.aboutderekodwyer.com
If
you were to act on all the small business strategies that you received when you
started your business, where would you be today apart from being confused and
paralyzed by too much information?
As the saying goes "if
you do not know where you are going – any road will do".
Never
underestimate the importance of setting goals, note the benefits to be had for
you and your team.
The vast majority of business owners
set no goals for themselves or their team. This may or may not surprise you.
We
are reviewing the Success Principles and we are applying them to business. Every
day we work with business owners, helping them to set and achieve goals for themselves.
Very few have set goals and most meander along from day to day. Alot spend their
time firefighting doing the urgent not important tasks.
The
reasons given for not setting goals are:
They do not see
the point They do not have the time No relevance to what they are doing Too busy
for that mumbo jumbo Tried it before and it does not work. There is not instant
gratification with goal setting i.e. there is no immediate result.
On
the flip side, the number 1 reason for business failure is burnout. What causes
burnout is a culmination of things working against the business owner. And the
owner just gives up. In the vast majority of cases they give up wondering why
they were putting in all this effort – they had lost sight of their goals.
Setting
goals as a small business serves a number of purposes:
It
enable you to clearly articulate your business to your team and to your potential
customers It enables you to set yourself apart from your business and get the
team more involved. It allows you to justify decision based on whether you are
achieving your goals or not It allows you to hold people accountable on larger
projects It keeps the focus even when this are not going as they should Goal setting
must be a very important part of your life. It forces you to learn, to improve,
enhancing your ability to give back t your family, to your community and to the
people you care about most.
Every person on the planet who
has achieved greatness will link it back to the strength of their ambition and
the focus that they had to achieve.
NBA
Benefit Provider - Sprint
NBA
Resource Article - How
To Choose The Right Goals To Focus On
NBA
Resource Article - What
is a Goal?
Reprint
of this article does not constitute an endorsement by the National Business Association;
the article is for informational purposes for our members and viewers of our Web
site.
