The 10 Best Promotions for Small Business Saturday

Small Business Saturday is not just a Small Business Saturday Promotion Ideasshopping day; it’s an opportunity for small businesses to shine and attract customers with enticing promotions. It’s also November 25, 2023. To make the most of this special day, it’s crucial to plan and execute promotions that grab attention and drive sales. In this article, we’ll explore the 10 best promotions for Small Business Saturday that can help your small business succeed.

1. Discounts and Special Offers

One of the most straightforward yet effective promotions for Small Business Saturday is offering discounts and special deals. Consider creating exclusive discounts for the day, bundling products or services, or providing buy-one-get-one (BOGO) offers. Ensure that your promotions are clearly communicated through your marketing channels, both online and in-store.


2. Gift Cards and Loyalty Programs

Encourage repeat business by offering gift cards with added value. For example, you can provide a $10 gift card for every $50 spent on Small Business Saturday. Additionally, consider launching a loyalty program that rewards customers for their continued support. This can include discounts, freebies, or access to exclusive events. There are several apps that can help with promotions and loyalty programs. Try

3. Limited-Edition Products

Create a sense of urgency and exclusivity by launching limited-edition products or services specifically for Small Business Saturday. These unique items can be enticing enough to draw customers into your store or onto your website. Make sure to promote them in advance to build anticipation.


4. Shop and Support Local Campaign

Highlight the importance of supporting local businesses on Small Business Saturday. Partner with other local businesses to run a “Shop and Support Local” campaign. Customers who make a purchase from multiple participating businesses can enter a raffle for a local gift basket or receive additional discounts.


5. Social Media Contests and Giveaways

Engage your audience on social media by running contests and giveaways leading up to and on Small Business Saturday. Encourage customers to share their shopping experiences, use a specific hashtag, or post photos with your products for a chance to win prizes. This not only promotes your business but also creates user-generated content that can be shared to attract more customers.


6. Early Bird and Doorbuster Deals

Create excitement and attract early shoppers by offering special deals for the early hours of Small Business Saturday. Consider having “doorbuster” deals for the first customers through your doors. Promote these offers well in advance to build anticipation and ensure a strong turnout.


7. Free Workshops or Demonstrations

Add value to your Small Business Saturday promotions by hosting free workshops, demonstrations, or informative sessions related to your products or services. For instance, if you run a kitchenware store, offer a cooking demonstration with a local chef. These activities not only attract foot traffic but also showcase your expertise and build customer trust.


8. Personal Shopping Experiences

Make Small Business Saturday a memorable event by offering personalized shopping experiences. Provide customers with dedicated staff who can help them find the perfect gifts or products. Offer complimentary gift-wrapping services or provide refreshments to create a welcoming atmosphere.


9. Charity Partnerships

Show your commitment to the community by partnering with a local charity for Small Business Saturday. Consider donating a portion of your sales to the charity or organizing a charity drive where customers can contribute to a good cause while shopping. This not only promotes goodwill but also encourages customers to support your business.


10. Cross-Promotions and Collaborations

Collaborate with other local businesses to cross-promote each other on Small Business Saturday. Jointly create marketing materials, share each other’s promotions, or offer discounts for customers who visit multiple participating businesses. This cooperative approach can help you reach a wider audience and strengthen the local business community.


Small Business Saturday presents an excellent opportunity for small businesses to boost sales and build lasting relationships with customers. By implementing these 10 promotions, including discounts and special offers, gift cards and loyalty programs, limited-edition products, “Shop and Support Local” campaigns, social media contests, early bird deals, free workshops, personal shopping experiences, charity partnerships, and cross-promotions, you can make the most of this special day.


Remember to plan your promotions well in advance, promote them through various marketing channels, and ensure a seamless customer experience on Small Business Saturday. With creativity and thoughtful planning, your small business can thrive on this day and continue to grow throughout the year. Small Business Saturday is not just about sales; it’s about celebrating the uniqueness and value of small businesses in your community.


The National Business Association has authored and curated resources on various topics and in multiple formats that will help you achieve your goals. Whether you are considering starting your first business or if you are a seasoned entrepreneur, there is something in this Resource section of the NBA website that will be helpful. We hope you find this article useful.

Providing relevant resources in an easy to navigate format is one of the many ways that the NBA accomplishes its mission of helping small businesses succeed. It fulfills our vision of being an indispensable resource for the self-employed, small business owners, and entrepreneurs. If you are interested in a deeper relationship with the NBA, sign up for our free email newsletter or learn about becoming a member by clicking on the “Join the NBA” tab.